How to avoid the pitfalls of rebranding, should you find yourself in the position of needing to do a rebrand.
There is a fine art to rebranding, get it wrong and your consumers will lash out (Gap) get it right and you could be one of the best selling brands from the UK (Burberry). Read more...
Its warming up! Make the most of these top tips to help your brand shine.
Graphical elements
In some cases there maybe a graphical element that supports your logo and brand message. The element could be a pattern or a shape that compliments the logo. Read more...
The third edition of our 5 top tips for helping your brand shine.
Photography
I want to encourage you to use authentic photos in your promotions. It can be too tempting to use stock photography or even worse (and illegal) use images found during a Google search. Read more...
Welcome to our second edition on 5 top tips to help your brand shone this summer.
Colour palettes
A colour can speak volumes on its own, red can signify danger or passion or Coca-Cola!, orange can signify hope and happiness, it is important to pick wisely. Read more...
The last in our series of 'what you need to know before starting a business'. I hope you have found them useful so far.
Number 3: How will I communicate with my audience? Now you know why you are starting your business and you know who you are adding value to, now to ask the question: how are you going to communicate with them? Read more...
It's really important to lay the foundation of your business before you even start. Here I talk about the second question you need to know the answer to in order to start off well.
Number 2: Who am I going to add value to? Read more...
There are some things you need to know before starting a business. And these things might strike you as basic, but you would be really surprised by how many people call me to brief me on designing their branding, and they don't know these things about themselves or their business venture. Read more...
