All Posts in Business strategy

1st March 2018 - No Comments!

Moving my services

Rachel has moved her services to Contrario.

Starting my own business was a dream come true. Something I had dreamt about since my first day in a design studio when I was 16 (20 years ago!!). I recently made the tough decision to close the business, and move my services to my husbands company Contrario. Read more...

21st July 2017 - No Comments!

Creative vs intelligence

All my life I have been referred to as 'arty' and very rarely in a complimentary way as if being 'arty' is something to be frowned upon or isn't as good as being academic (clever). And when people start to talk about academia they refer to me as 'creative' like somehow creativity and being academic are opposing forces or you have to be one and not the other. Read more...

21st April 2017 - No Comments!

Creating a visual language

You've all heard it said, 'your logo isn't your branding!', which is true. But what is? Your logo is definitely part of the visual toolkit designed to be instantly recognisable with your product or service. Branding is really about creating a visual language for your brand, your unique story and message. Read more...

11th November 2016 - No Comments!

Finding your spark again

We all get those days when we just aren't feeling it. When the ideas don't come and we just stare at a blank page. But what do you do if those days turn into weeks and feelings of inadequacy creep in more and more, perpetuating that feeling, and you are just paralysed by the lack of ideas. Read more...

9th September 2016 - No Comments!

Networking and introverts

Now that I am back in the saddle, I am back to attending networking events which as an introvert I always find challenging. And if like me you too suffer from being amongst a large group of people, here are a few tips I find helpful at these events:

  1. First and foremost I go with the intent of making one meaningful connection that I can follow up on.

2nd September 2016 - No Comments!


Is it time to align your business? Perhaps you started out on a small budget, doing everything yourself to get your business off the ground, but now you're up and running your look and style don't reflect your core values or the person or business you have become. Read more...