There are some things you need to know before starting a business. And these things might strike you as basic, but you would be really surprised by how many people call me to brief me on designing their branding, and they don't know these things about themselves or their business venture. Read more...
It's the start of a new year and no doubt you have some idea of how you'd like this year to pan out. And good for you. Today is the first day of your step towards whatever it is you want to do. Read more...
Hi I’m Phil, I’ve worked in several different companies as a marketing manager, marketing director and as a managing director, I even ran my own company, a direct marketing consultancy, for a few years. Most of these positions involved marketing into very small niche markets. Read more...
So how do you go about shaping your audiences perceptions?
Know what you are about: What are your values? Understanding what you are about will help you to communicate with your audience. Keep it simple and precise. Can you sum it up in five words? Read more...
