I was shocked to discover the speaker was unable to communicate how to build confidence. He himself had suffered anxiety throughout his business life until one day he ‘realised’ he could ‘control his thoughts’ that he was able to change the way he thought and control his anxiety. Read more...
Gotham can be bought from Hoefler & Co. It is a wonderful font for titles and headers. It is best paired with an italic or script font. I find the lowercase letters remind me of those ladybird books you use to read as a kid. Read more...
68% of leaders believe their culture is a source of competitive advantage. 81% believe that an organisation that lacks a high-performance culture is doomed to mediocrity.*
What is culture?
Culture is personality, it is the heart and soul of a business whether good or bad. Read more...
Are your potential customers/clients forming the right opinion about you? What does your business ‘look’ say about your service or product? As it appears people make up their minds based on visual appearance it’s therefore important that you as a business owner are aware of your visual representations. Read more...
Machiarge is best used as a title font. It wouldn't be so easy to read as body text but makes for a wonder introductions to any magazine spread, especially when paired with Gotham. I have used this for logos and editorial spreads alike and am never disappointed. Read more...
So how do you go about shaping your audiences perceptions?
Know what you are about: What are your values? Understanding what you are about will help you to communicate with your audience. Keep it simple and precise. Can you sum it up in five words? Read more...
I didn't know what type of job that was or what it looked like but I loved the idea of connecting with people through ideas and concepts. When I was in year 7 (11/12 years old) my Dad took me to a design studio for the day, he left me there whilst he went to work (around the corner) from the moment I stepped in I knew this would be home. Read more...