Gotham can be bought from Hoefler & Co. It is a wonderful font for titles and headers. It is best paired with an italic or script font. I find the lowercase letters remind me of those ladybird books you use to read as a kid. Read more...
68% of leaders believe their culture is a source of competitive advantage. 81% believe that an organisation that lacks a high-performance culture is doomed to mediocrity.*
What is culture?
Culture is personality, it is the heart and soul of a business whether good or bad. Read more...
It can be used as a header font and equally as an elegant paragraph font. "Graceful, curvaceous and attention seeking, Bardot offers elegance and charm in abundance." This is definitely a font of choice. And I have enjoyed using it on a recent packaging project.Read more...
Are your potential customers/clients forming the right opinion about you? What does your business ‘look’ say about your service or product? As it appears people make up their minds based on visual appearance it’s therefore important that you as a business owner are aware of your visual representations. Read more...
Machiarge is best used as a title font. It wouldn't be so easy to read as body text but makes for a wonder introductions to any magazine spread, especially when paired with Gotham. I have used this for logos and editorial spreads alike and am never disappointed. Read more...
So how do you go about shaping your audiences perceptions?
Know what you are about: What are your values? Understanding what you are about will help you to communicate with your audience. Keep it simple and precise. Can you sum it up in five words? Read more...
First let me say that you usually need a license to us a font (or even have it on your computer). There are a selection of free fonts you can download from dafont.com with the option to 'donate to author'. It is always a good idea to honour the creator. Read more...