All Posts in Culture

21st July 2017 - No Comments!

Creative vs intelligence

All my life I have been referred to as 'arty' and very rarely in a complimentary way as if being 'arty' is something to be frowned upon or isn't as good as being academic (clever). And when people start to talk about academia they refer to me as 'creative' like somehow creativity and being academic are opposing forces or you have to be one and not the other. Read more...

9th June 2017 - No Comments!

Self-doubt

There's this cycle of agreement amongst creatives, I believe Marcus Romer tweeted 'The Creative Process: 1. This is awesome 2. This is tricky 3. This is shit 4. I am shit 5. This might be ok 6. This is awesome'. This tweet was shared thousands of times and posters have been made out of it. Read more...

21st April 2017 - No Comments!

Creating a visual language

You've all heard it said, 'your logo isn't your branding!', which is true. But what is? Your logo is definitely part of the visual toolkit designed to be instantly recognisable with your product or service. Branding is really about creating a visual language for your brand, your unique story and message. Read more...

11th November 2016 - No Comments!

Finding your spark again

We all get those days when we just aren't feeling it. When the ideas don't come and we just stare at a blank page. But what do you do if those days turn into weeks and feelings of inadequacy creep in more and more, perpetuating that feeling, and you are just paralysed by the lack of ideas. Read more...

24th December 2015 - 1 comment.

This is not the end

As the year draws to a close and most people prepare for Christmas. I am preparing for the arrival of my first child. A daunting prospect but a happy occasion none the less.

For the last five years I have been building my own business with the intention that it would be flexible, among other things, and work in unison with family life. Read more...

17th July 2015 - No Comments!

5 summer sizzlers

I hope your brand is red hot after a week of sizzling tips.

The last entry for our '5 summer sizzlers' is tone of voice.

Tone of voice is how you sound when you write, it is the tone with which you communicate through written word. Read more...